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Academy – Dental Learning & OSHA Training (ADL) is an ADA CERP Recognized provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or Complaints about a CE provider may be directed to the provider or to ADA CERP at Conflict of Interest Disclosure: ADL does not accept promotional or commercial funding in association with its courses. In order to promote quality and scientific integrity, ADL's evidence-based course content is developed independent of commercial interests. Refund Policy: If not 100% satisfied with your courses, contact our office by telephone (800) 522-1207 or email, for a full refund.

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UGCB-009: Entrepreneurial Marketing

Course Abstract:

To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.


Unit 1 The Customer as the Driver

  • Marketing Decisions Framework
  • Positioning Your Product or Service
  • Marketing Strategies and Goals

  • Unit 2
    Communicating Value to Customers
    • Key Selling Messages
    • Creating Emotional Connections
    • Personal Selling
    • Networking: Your 30-Second Introduction

    Unit 3
    Creating a Strong Brand
    • Managing the Marketing Mix
    • Marketing on a Shoestring Budget
    • Your Marketing Calendar
    • Implementing Your Plan

    Unit 4
    Building Customer Relationships
    • Tools to Meet Your Strategic Goals
    • Online Opportunities and Social Media Checklist
    • Generating Buzz: Word-of-Mouth Marketing
    • Measuring Effectiveness.

    For more detail about the course, course dates, registration deadlines, click here and then click on the course title.

    Contact Hours: 16.00
    Price: $195.00

    To continue, click below.

    Finished studying the course? Take the Exam.