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UGCB-009: Entrepreneurial Marketing

Course Abstract:

To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.

Agenda

Unit 1 The Customer as the Driver

  • Marketing Decisions Framework
  • Positioning Your Product or Service
  • Marketing Strategies and Goals

  • Unit 2
    Communicating Value to Customers
    • Key Selling Messages
    • Creating Emotional Connections
    • Personal Selling
    • Networking: Your 30-Second Introduction

    Unit 3
    Creating a Strong Brand
    • Managing the Marketing Mix
    • Marketing on a Shoestring Budget
    • Your Marketing Calendar
    • Implementing Your Plan

    Unit 4
    Building Customer Relationships
    • Tools to Meet Your Strategic Goals
    • Online Opportunities and Social Media Checklist
    • Generating Buzz: Word-of-Mouth Marketing
    • Measuring Effectiveness.

    For more detail about the course, course dates, registration deadlines, click here and then click on the course title.

    Contact Hours: 16.00
    Price: $195.00

    To continue, click below.


    Finished studying the course? Take the Exam.